LaunchPropFirm
Blog/Prop Firm Business
Prop Firm Business6 min readAugust 2, 2026

FTMO Alternative: Build Your Own Prop Firm

Operators researching an FTMO alternative can build their own prop firm with LaunchPropFirm. One-time platform license, source code included, no monthly fees.


Most people who search for an FTMO alternative are looking for one of two things. Traders want a firm with similar challenge structures but different pricing or payout terms. Operators want to understand what FTMO built and whether they can replicate it. This guide covers the operator path.

What FTMO Is and Why Operators Study It

FTMO launched in 2015 in the Czech Republic. It reached 4.5 million customers across 140 countries, paid out over $650 million in rewards, and holds more than 47,000 Trustpilot reviews with a 4.8 out of 5 rating.

The business runs on one mechanism: traders pay a fee to attempt a structured challenge. If they pass, they get access to a funded account and earn a profit split. FTMO collects the fee revenue. The challenge-based evaluation filters out undisciplined traders before any firm capital is deployed.

Every major prop firm that launched after 2020 adapted some version of this model. FTMO did not invent prop trading, but it scaled the retail challenge format beyond what any earlier firm had achieved.

How the FTMO Challenge Model Works

FTMO runs two evaluation paths. The 2-Step Challenge requires a 10% profit target in Phase 1 and a 5% profit target in Phase 2, with a 5% maximum daily loss and 10% maximum loss in both phases. There is no time limit to complete either phase, and the minimum trading day requirement is 4 days.

The 1-Step Challenge simplifies to a single evaluation phase before the funded account stage.

Account sizes run from $10,000 to $200,000. Challenge fees start at around EUR 89 for a $10K account and reach EUR 1,080 for a $200K account. The fee is refundable after the first funded account reward payout.

Funded traders earn up to 90% of simulated profits. The Swing account type has no overnight, weekend, or news trading restrictions. The Standard account type restricts news trading and requires positions to close before the weekend.

Supported platforms are MetaTrader 4, MetaTrader 5, and cTrader.

Operator Tip: FTMO's challenge evaluation protects the firm from paying out to unproven traders. Industry estimates suggest fewer than 20% of challenge attempts result in a pass. The fee revenue from failed attempts is what makes the model profitable before any funded account is awarded. If you run a similar model, your challenge fee structure is your primary revenue driver.

FTMO vs Building Your Own Prop Firm

Joining FTMO as a trader and building your own firm with LaunchPropFirm are fundamentally different decisions. Here is how the two approaches compare:

FactorJoining FTMO as TraderBuilding With LaunchPropFirm
RoleTrader participantFirm owner
Revenue sourceProfit split on your accountChallenge fees from all traders
Evaluation requiredYes, must pass challengeNo, you set the challenge
BrandingFTMO brandYour brand, your domain
Rules controlNoneFull control via dashboard
Pricing controlNoneYou set all challenge prices
Profit split controlNoneYou configure the percentage
Upfront costEUR 89 to EUR 1,080 per attemptOne-time LaunchPropFirm license
Monthly platform feeNoneNone
Revenue share to platformNoneNone with LaunchPropFirm

The fundamental difference is revenue direction. As a trader, you earn a percentage of profits on your own account. As a firm owner, you collect challenge fees from every trader who attempts your evaluation across every account size you offer.

Skip the monthly fees

Own your prop firm platform outright. One time purchase.

Full source code. Live in 7 days. No revenue share. No monthly SaaS bill. See the exact platform before paying anything.

Demo login: haris / asdf1122. No signup needed

What LaunchPropFirm Provides to Operators

LaunchPropFirm gives operators the full software stack needed to run a prop firm without building from scratch. The platform covers challenge management, risk rule configuration, trader dashboards, KYC processing, payment integration, affiliate tracking, and payout management.

Challenge rules are fully configurable from the admin dashboard. You set profit targets, drawdown limits, daily loss caps, minimum trading days, and payout cycle options. LaunchPropFirm supports MT5 and cTrader integrations, matching the same platforms FTMO uses.

Payment processing covers both crypto and credit card options. Payouts to funded traders route through the same system. Source code is included with higher license tiers, which means operators can modify the platform to fit whatever model they want to run.

LaunchPropFirm charges a one-time license fee with no monthly software costs and no revenue share taken from your challenge income. Visit launchapropfirm.com to see the full feature list and request a live demo.

Operator Tip: FTMO built its platform over ten years with more than 300 people to support 4.5 million customers. You do not need that infrastructure at launch. LaunchPropFirm handles the full operational load of a prop firm at early scale, and your support capacity grows as your trader base does.

Who Should Consider Building Their Own Firm

Traders who have attempted the FTMO challenge and understand how it works are well-positioned to run something similar. You know the challenge logic from the participant side. The operator side means configuring those same rules rather than being subject to them.

Prop trading educators and signal providers fit this model naturally. If you already have an audience of traders who follow your analysis, converting that audience into challenge participants generates challenge fee revenue while your traders pursue funded accounts. The forex educator prop firm guide covers how this path works in more detail.

Operators who tested third-party platforms and found the monthly SaaS fees too high represent another core case for LaunchPropFirm. A platform at $2,500 to $3,000 per month requires high challenge volume just to cover overhead. The one-time license model eliminates that constraint entirely.

Getting Started with LaunchPropFirm

LaunchPropFirm offers three license tiers. The Source Code tier at $2,500 includes the full codebase for a custom build. The Launch Ready tier at $4,500 adds setup assistance and gets you live within 7 to 14 days. The Launch Partner tier at $7,400 includes ongoing support and marketing guidance during launch.

You can review the platform in full and book a demo at launchapropfirm.com. For a direct comparison against other white-label prop firm platforms, the prop firm platform comparison guide covers the major providers side by side.


FAQ

Is an FTMO alternative the same as a prop firm platform?

No. When traders search for an FTMO alternative, they are looking for a different funded trading program to join. When operators search for an FTMO alternative, they want platform software to build and run their own firm. LaunchPropFirm is built for operators, not traders looking for a funded account.

Can I use the same challenge model as FTMO?

The challenge-based evaluation model is a standard industry structure used by hundreds of prop firms worldwide. Setting a profit target, a drawdown limit, and a minimum trading day requirement is a common framework that any operator can configure. LaunchPropFirm's challenge tools let you set all of these parameters directly from the admin panel.

What does it cost to build a prop firm similar to FTMO?

Building with LaunchPropFirm starts at $2,500 for the Source Code tier. That covers the full software stack including challenge management, trader dashboards, KYC, payment integration, and MT5/cTrader connections. There are no monthly fees and no revenue share obligations once you have the license.

Does LaunchPropFirm support MT5 and cTrader like FTMO does?

Yes. LaunchPropFirm integrates with both MetaTrader 5 and cTrader, the same platforms FTMO uses. Traders who already use these platforms can connect immediately without switching tools, which reduces onboarding friction from day one.

How do prop firm owners make money if they are not trading?

Challenge fees are the primary revenue source for most prop firms. A trader pays a fee to attempt a challenge, and if they fail, that fee goes to the firm. When a trader passes, the firm pays a profit split from simulated gains on the funded account. See how prop firms make money for a full breakdown of the revenue model.

Can I start a prop firm without having been a funded trader?

Operating a prop firm is a business management role, not a trading role. You configure the challenge rules, run the platform, handle customer support, and process payouts. You do not trade any capital yourself and do not need to pass any evaluation to launch. LaunchPropFirm is designed for operators who want to run the business side of prop trading.


Written by the Engineering and Product Team at LaunchPropFirm. Building independent prop trading software for operators worldwide.

Skip the monthly fees

Own your prop firm platform outright. One time purchase.

Full source code. Live in 7 days. No revenue share. No monthly SaaS bill. See the exact platform before paying anything.

Demo login: haris / asdf1122. No signup needed